Hi Alexa! Thank you for reading my article.

EEAT isn't a ranking factor, that's true! However, Google relies on EEAT to identify and rank helpful content.

Here's an excerpt from the Google's document:

"While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T."