How to Find and “Ethically” Steal Competitors Best Content Ideas

Analyzing the top pages of the Cosmopolitan website.

Image credit: Image from Unsplash edited by the author in Canva

Pablo Picasso once said, “Good artists borrow, great artists steal.” With the fierce Internet rivalry, this rule is applicable more than ever before.

Competition drives innovation. It makes businesses develop new, creative ideas to enhance products and services. Thus, healthy competition is beneficial for the end-user.

As a marketer, I used to work in 2 completely different industries — educational and UX. Before getting into the business performance audit, I usually conduct a small competitor analysis to understand the market.

How can you easily define your main competitors? First, google your primary keywords and see who’s on the first search results page. These guys are most likely your rivals.

Besides, run a short website check via Similarweb. Its basic functionality is all you need to see which websites are similar to yours.

If you’ve started your online business or defining the strategic goals, I assure you it would be useful to take a closer look at what works for your competitors.

Do not be shy to adopt the best strategies. After all, it is business. The fastest, not the smartest, usually…