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LinkedIn Is Not a Place to Search for Jobs Anymore
A professional platform might fail as a casual social media.
Open your LinkedIn feed and scroll it down.
What are your observations?
You and I will see different content, but the post types will most likely be the same. Someone shares their career wins and gets lots of supportive messages in the comments. At the same time, others post their life lessons, professional content, and job search requests.
Let’s step back for a moment and turn to the platform’s origin. For years, LinkedIn’s vision has been the following:
“Create economic opportunity for every member of the global workforce.”
According to research studies, Linkedin users are between 25 and 34 years old, with over 57% of men who “drive business decisions.”
However, does what you see now on LinkedIn match its vision statement and the audience group?
Motivational quotes, ads every third post in the feed, personal photos, and stories — it’s not a complete list of content types that have been recently prevailing on LinkedIn.
As a content marketer, I browse LinkedIn daily for job-related and personal reasons. The following two questions pop up in my head every…
