SEO in 2025 Is Different — How to Rank a New Website

My step-by-step checklist + case study.

Image created in Canva. The article contains affiliate links. I might get a small commission if you purchase recommended products.

Did you know that 96.55% of web pages get zero traffic from Google?

According to Ahrefs, the vast majority of websites never see a single visitor from search results.

What does that tell us?

• Most website owners don’t really know how to do SEO properly — especially when starting from scratch.
• A small percentage of creators dominate Google’s search results, while a vast amount of content is never seen.

That’s exactly what Tim Soulo, CMO at Ahrefs, pointed out in his LinkedIn post.

A screenshot from Linkedin.

And if you’ve ever spent time and effort creating content only to get zero traffic, you know how frustrating that feels.

Your boss (or you) wants results.

Mistakes are costly.

I get it.

I’ve been in the SEO game for years. First, helping B2B and SaaS companies grow their organic traffic, and now, as a solopreneur building my own online business.